WebA “peace-of-mind” bundle offers the best of breed in both the product and the service. A “multibenefit” bundle offers customers an increasing number of add-on features or benefits. WebBoth firms offer extended warranties. minant strategy 3 -m B knows that if it offers extended warranties but Firm A does not, it will earn $6 million in profits, and Firm 2 …
Offer and Acceptance: Everything You Need to Know
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